Brand assets

Logo usage

Motion Rental logos must be used in accordance with the official usage policy and spacing guidelines. Apply these rules consistently across all partner and marketing materials to maintain brand integrity.

Logo variants

Primary logos

Use the Primary Logo for all standard marketing material. This is the preferred logo variant in most situations.

Choose the dark or light Primary Logo variant based on the background, ensuring sufficient contrast and legibility. Use the Primary Logo whenever other logos on the same material are not restricted to monochromatic or greyscale.

Monochromatic logos

Use the Monochromatic Logo only when all other logos on the material are also monochromatic. This keeps the overall layout visually consistent.

Select the dark or light monochromatic variant as appropriate for the background so that the logo remains clear and readable.

Rental badge

Use the Rental Badge only as an accompaniment to the Primary Logo; do not use the badge as a standalone mark.

Choose the dark or light badge variant based on the marketing material so that the badge remains legible and works in harmony with the Primary Logo.

Marketing guidelines

Graphic standards

Apply the following graphic standards whenever you use Motion Rental brand assets:

• Clear space: Minimum clear space equals one tenth of the logo width. Do not place photos, typography, or other graphics within this space.
• Minimum size: For printed materials, keep the logo height at or above 10 mm. For onscreen use, keep the logo height at or above 40 px.
• Limited layout space: For small banners such as mobile formats, maintain logo legibility while still preserving clear space equal to one tenth of the logo width.
• Printing: You may print the logo in one color when needed. Badge line art, including the logo, type, and outline, may match the layout color if contrast still allows for clear legibility.

Downloads

All approved branding and marketing assets are available via the Motion Rental brand asset download form. Use this source to ensure you always work with current and compliant files.

Quicklinks